Executive Summary

You might think the biggest barrier to bookings on a site is having a broken contact form. In our experience, the biggest barriers are invisible and drive potential guests away before they even see a booking form. Twice a year we thoroughly test all of our partner sites and find the same core issues. For the full blueprint of what to get right, see our complete guide to escort agency website design.

A gallery made up of large uncompressed images results in a long load time and a high bounce rate

The biggest issues with load times are almost always caused by uncompressed images and can be easily resolved by using proper image optimization. If images are loaded in a gallery in full resolution it can take a long time for the gallery to load and potentially drive visitors away. This can be easily avoided with lazy loading and other techniques.

Asking for a full guest profile on the first contact form creates an unnecessary barrier

If a site visitor is considering contacting a site for the first time they may have a positive or neutral attitude toward the site, but a long first contact form can increase the likelihood of a site visitor leaving without contacting. Site contacts should be used to follow up and ask additional questions. Here is how to set up a secure, discreet booking form that keeps the first step simple.

Potential site visitors may have two main concerns regarding your site: is it legitimate and will my info to be secure and remain private?

If the answers to these questions are not immediately evident site visitors will assume the site is illegitimate and not private and leave. A well designed FAQ can ease the minds of potential site visitors and answer the two main concerns regarding your site. Run through our discreet website privacy checklist to make sure both questions are answered.

Stock photos over real photos

Using stock photos in your “About Us” or “Portfolio” sections raises a major trust issue. Photos, even the most simple photos, show more professionalism than the best stock photos.

No Direct Booking

A potential customer comes to your site, likes your service, and then has no clear means of contacting you. You can’t expect customers to find your contact page on their own. You need to have your contact page accessible from all service pages.

Identical or near identical service descriptions

This is more of a website error than a design error, but there are many instances of the same description for a service, with just the name changed, or identical page descriptions for different cities. These do not help a website and can hurt a website’s rankings. The same rule applies to profiles. Learn how to write escort profile descriptions that are unique and convert.

Faking luxury

The sites going for the “luxury” look, with long, elaborate pages and photos with thick, dark backgrounds and long loading times, are not giving potential customers the best experience. Photos and typography do more to create a “luxury” feel than elaborately long pages do.

Confusing Layouts

A complicated layout, with lots of pages and frames, makes a site appear unprofessional and acts as more of a distraction. Clean, simple layouts with good use of real photos and photography services, show more professionalism.

Identifying Issues on Your Own Site

Test your site as if you were a user with poor Internet connection and no knowledge of the business. See how many clicks it takes you to go from the homepage to submitting an inquiry. How would you respond to the questions on the lead gen forms? Where do you get stuck? Most site owners are blind to problems on their site because they trust their business. A user test is often all it takes to identify 2 or 3 major issues. If you want an expert audit and fix, see our escort website design services.

Direct Answers

Frequently Asked Questions

At the very least, check your site 2 times a year. You should also do a thorough check each time your site design or content changes.

Start with whatever affects every visitor: slow-loading galleries, a confusing layout on mobile, and a hard-to-find booking option. These cost bookings on every page, while issues like duplicate service descriptions mostly affect search rankings over time.

Look for pages with high bounce rates, visitors who start the booking form but don’t finish it, and mobile visitors leaving faster than desktop ones. Session recordings and a simple test where someone unfamiliar with the site tries to book will reveal most problems.

Usually not. Most of these mistakes, such as compressing images, shortening the contact form, replacing stock photos and rewriting service descriptions, can be fixed on your existing site. A redesign only makes sense when the underlying structure itself is the problem.