Local SEO for Escort Agencies

If your business works in several cities, and your site has a single line saying your business works in X, Y, and Z cities, you are ignoring a large opportunity in local SEO. The nature of this industry means there is very little competition for local SEO. This means that with a small amount of work, you can achieve a large advantage over your competitors. Local work sits on top of the fundamentals covered in our guide to escort SEO.

Why a Shared Page is Ineffective

When a page mentions several cities, it does not give Google any relevant information to provide search results for that query. The search query “escort agencies in city X” is explicitly for results limited to that city. A generic page about several cities does not provide results for any of those queries. A page for each city provides Google with information to return results for that city.

What “Relevant” Local Content Means

Local content for a page means the page is specifically about that city, and does not use a boilerplate page with the city name substituted. Local content means the page describes differences between that city and larger or more prominent cities. If applicable, the page should include information regarding the competitive landscape of that city, and examples of clients from that city.

The “Duplicate Content Trap”

The most common blunder we see is an agency creating a single city page, and then duplicating it five times, replacing the city’s name each time. Search engines recognize this pattern and, rather than completely ignoring the pages, they may penalize all the pages in the set. Each of your location pages should contain unique content. The content should include different examples and references to local areas. If you can add local pictures or pictures that add to the content, they should be included as well. For more info on this, read our list of 9 escort agency website features.

Google Business Profile

This industry, more than others, has specific restrictions on Google Business Profile which limits opportunities for local SEO. While some agencies succeed with this, more than likely you should not base your local SEO strategy on this one element, as it can be very unpredictable.

Location Page Links

Be sure to add links to your location pages from each other and from your main pages. When a user is looking for agency info in a given city, they may want to know if you serve other cities nearby. Adding links to your location pages from each other is a good way to show users the areas you serve, and gives search engines the same info. Good navigation is part of good escort agency website design.

A realistic rollout order

You don’t need to try to create 10 location pages all at once. Start small by using your busiest city pages first. Most effective local SEO strategies use small chunks of information, and work to perfect a few pages before expanding to other pages. If you create quality location pages, you’ll see better results than if you create a ton of mediocre location pages. If you want location pages built and rolled out for you, see our escort SEO services.

Direct Answers

Frequently Asked Questions

Make pages for your most profitable locations first, then create pages for other areas as the need arises. The quantity of pages doesn’t impact SEO as much as the quality of each page does.

As long as your page contains information that is relevant to that location, you can potentially rank for that location. Service area businesses rank locally without a business location in that service area all the time.